Why Are Harley Sales Falling?

Why do Harleys hold their value?

They used to back when Harley Davidson was a low volume producer.

All new bikes depreciate something awful but Harleys have good brand loyalty and are less prone to fashion changes than most others, so in that sense they hold their value well..

Is Harley Davidson in trouble financially?

Harley-Davidson has been in trouble financially and much of this accredited to millenials not riding motorcycles. … Demand for motorcycles has shifted as the baby boomers, the most consistent Harley Davidson customers, who previously helped the company thrive, are aging out of motorcycle-riding.

Why do Harleys vibrate so much?

Do Harleys vibrate a lot? Harley-Davidson motorcycles, especially older models, vibrate because of their engine design. Pistons in Big Twin engines share a single crankpin, so they move simultaneously. The enormous weight is thrown around as these pistons move back-and-forth causes the vibration of the motorcycle.

Do Millennials ride motorcycles?

Bernstein found millennials were 30-40% less interested in motorcycles than the previous generation. What’s interesting about the study is, although it suggests millennials aren’t as interested in motorcycles as previous generations, it’s not simply because “millennials don’t like bikes”.

Is the motorcycle industry dying?

There’s bad news for the motorcycle industry in the U.S. – it’s slowly dying. … The motorcycle industry is struggling with this, along with the aging of it’s customer base overall. As of 2016, the median age of the American motorcyclist is 47, up from 40 in 2009, and 32 in 1990.

Why are Harley Davidson sales declining?

The Milwaukee-based motorcycle maker on Tuesday posted a quarterly loss and said sales fell by 27%, reflecting reduced spending by consumers and a production outage caused by the coronavirus pandemic. Shares fell 7.6% to $27.04 in midday trading.

Are Harley sales down?

Harley said Tuesday that retail sales volumes dropped 4.3% last year from 2018. Motorcycle sales in the U.S., Harley’s biggest market, fell 5.2% in 2019, the fifth straight annual decline. Shares fell 4.3% to $33.37 after fourth-quarter revenue and adjusted profit fell short of expectations as well.

Why are Harleys so unreliable?

The reputation that Harleys are unreliable came from the AMF years. Even those bikes were not all bad as some people believe. AMF ramped up production faster than quality control could keep up. There was nothing wrong with most of the bikes AMF produced, but there was a high percentage of lemons.

Why are Harleys so expensive?

The main reason Harleys are so expensive is that the company has 40% gross margins and 23% net margins. In other words, most of what you are paying is pocketed in profits. The next reason is that they are assembled in America.

Are Harleys overrated?

Harleys aren’t overrated, they are just a different kind of ride. People like different things. I suggest finding some friends who have different types of sportbikes or standards and taking them for a spin if they will let you.

What is the average age of a Harley Davidson owner?

47A graying market. The median age of the typical motorcycle owner is 47, up from 32 in 1990 and 40 in 2009. And although its sales are slipping, Harley maintains a 55.1% share of the 35 and older male rider demographic.